To nudge means to push gently. This is the title of the latest book of Chicago University professors Thaler and Sunstein. Taking advantage of cutting edge research on behavioral economics, the book is about choice
, how biases affect everyday's choices from which food to eat to what mutual fund to invest on.
Ever wondered why you find so difficult to stop smoking, or why you cannot remember to stop the subscription to that magazine, or why people (not you obviously) appear so irrational?
This book is for you.