tag:blogger.com,1999:blog-152870652024-02-07T19:31:40.720+00:00wintermute1999Unknownnoreply@blogger.comBlogger61125tag:blogger.com,1999:blog-15287065.post-73279275462402305352016-08-16T23:19:00.006+01:002016-08-16T23:22:12.783+01:00Marketing booksHere it is a list of marketing books:
Marketing Management
Best, R. Market-Based Management
Ambler, T. Marketing and the bottom line: The new metrics of corporate wealth
Kotler, P. Marketing management
Innovation
Christensen, C. The innovator's dilemma
Rogers, E. The diffusion of innovations
Moore, G. Crossing the Chasmand Inside the Tornado
Tellis, G. & Golder, P. Will andUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-24792003742565708742016-08-16T20:20:00.006+01:002016-08-16T20:49:16.450+01:00Golf in breveBisogna fare un percorso di 9 o 18 buche buttando la pallina in buca col numero minimo di colpi. Vince la gara chi fa meno colpi. Ogni percorso ha un numero associato che si chiama "par" ed e' il numero di colpi medio di un atleta bravo per completare il percorso. Ad esempio il campo di golf di Albisola e' un 9 buche con par 32. I punti si misurano rispetto al par. Ad esempio se un giocatore (conUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-59307355866037377852009-01-10T10:08:00.001+00:002009-01-10T10:08:14.324+00:00The Sergeant in the Snow by Mario Rigoni Stern
Outside is cold and streets are still covered by snow. I am here in my home in Milan, warm, drinking white coffee and reading "The Sergeant in the Snow" by Mario Rigoni Stern.I am thinking about the life of the author, how much duress he had to bear fleeing from Russia with his comrades in the Second World War.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-15287065.post-10782802679819966372008-08-02T01:18:00.002+01:002008-08-04T02:43:06.126+01:00Poços de CaldasTomorrow I am going to Poços de Caldas, a spa four hours from Sao Paulo, to spend my weekend. There is a famous fountain with radioactive waters, there!Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-15287065.post-74700470668063992572008-07-31T17:01:00.002+01:002008-07-31T17:03:51.881+01:00First post from a Mac widgetWhile exploring the new products of Google I stumbled into a blogger widget for Mac: macwidgetsCool!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-39650513434967960252008-07-28T14:32:00.003+01:002016-08-16T20:33:06.838+01:00Doing the washing in São Paulo
Many of you expats and long-term residents in São Paulo, Brasil, will have noticed that it is very difficult to have the clothes washed at a reasonable price.
Using the laundry service at the hotel is a VERY expensive options. It is cheaper to throw the clothes away after using them, especially the underwear!
Laundromats or reasonably priced laundries does not seem to exist here in São Paulo.
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-76521397238687715622008-06-09T17:52:00.004+01:002008-06-09T18:03:00.002+01:00NudgeTo nudge means to push gently. This is the title of the latest book of Chicago University professors Thaler and Sunstein. Taking advantage of cutting edge research on behavioral economics, the book is about choice, how biases affect everyday's choices from which food to eat to what mutual fund to invest on.Ever wondered why you find so difficult to stop smoking, or why you cannot remember to stopUnknownnoreply@blogger.com1tag:blogger.com,1999:blog-15287065.post-63789705152509289112008-05-29T16:56:00.002+01:002008-05-29T16:56:30.314+01:00La sicurezzaFirst they came for the Socialists, and I did not speak outbecause I was not a Socialist.Then they came for the Trade Unionists, and I did not speak outbecause I was not a Trade Unionist.Then they came for the Jews, and I did not speak outbecause I was not a Jew.Then they came for meand there was no one left to speak for me.Martin Niemoeller's poem inscribed on a stone in New England Holocaust Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-31475202291010888782008-04-25T13:38:00.004+01:002008-04-25T13:53:01.422+01:00SprezzaturaItalian, a rich language, has many interesting words with great historical heritage.For example the word sprezzatura was coined by Baldassarre Castiglione, a Renaissance man.He was a diplomat, soldier, writer and play producer.An eclectic man like most Renaissance Italian scholars.In his book Libro del Cortegiano (which could be translated roughly as Book of the Gentleman) he gives the following Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-78687439614194316532008-03-12T08:35:00.005+00:002008-03-12T08:57:41.347+00:00What is leadershipGraziano Mesina, one of the most notorious Italian gangsters of the twentieth century, on leadership."I never considered myself as a leader but even if you do not think yourself as a leader, people always serve the leader. It is not you that make yourself a leader. Your peers make it clear to you that they trust you, because you have a better vision, you are more intelligent or you are braver. Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-15287065.post-85260516593548601912008-02-26T15:20:00.002+00:002008-02-26T15:29:42.196+00:00How to change the thousand and decimal separator in Excel for MacIf you want to change the thousand and decimal separator in Excel for Mac, you need to change it at operating system level.For example I have Leopard in English and Excel 2004 in Italian and I have changed the decimal separator from .(dot) to ,(comma).How to proceed:0) close excel for mac1) open mac os system preferences from the dock2) open Personal, International3) go to format4) select a Unknownnoreply@blogger.com15tag:blogger.com,1999:blog-15287065.post-44264386228417097702008-02-22T22:08:00.007+00:002008-02-23T16:32:27.907+00:00Luke Johnson: a serial entrepreneurYesterday afternoon I attended a lecture at University College London. The guest speaker was Luke Johnson, a "serial entrepreneur" as he likes to define himself.Mr. Johnson is famous for having organised the acquisition of Pizza Express and having floated it at the London Stock Exchange with the price of 40p. He lead the company until 1999. The stock price had increased 20 times during his Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-15287065.post-30869510722751505512008-02-16T16:47:00.002+00:002008-02-16T17:08:52.184+00:00ConformismIn the sixties, Stanley Milgram, a psychologist of Yale University made a series of experiments on conformity. He tried to assess the degree of obedience to authority by persons. His experiments were both simple and powerful. He pretended to be experimenting how memory is affected by electric shocks. He asked volunteers to pose a series of questions to a person that was hidden by a screen. Every Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-15287065.post-67137229995997846692008-02-13T17:31:00.004+00:002008-02-13T17:40:26.831+00:00Apple to end Itunes price discrimination in EuropeApple has issued a statement according to which it will end its practise of price discrimination within the boundaries of the European Union.This is good news for the European integration process and ultimately for the consumer.For a theoretical approach to price discrimination in Itunes, see my previous post.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-18039478439895611882008-02-12T12:47:00.001+00:002008-02-13T17:41:04.268+00:00Excel 2008 for Mac OsI was very disappointed to read that Office 2008 for Mac does not support VBA anymore. This means that Excel 2008 is useless for me. VBA support is necessary for Solver and Stats analysis which I dearly need for my MBA studies.That is why I rushed and buy Office 2004 for Mac, student edition before it is pulled out of the market.Please Microsoft, add support to VBA in Excel 2008! Do you really Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-44429011823102008012008-02-06T10:12:00.002+00:002008-02-13T17:41:46.765+00:00Switching to macTwo weeks ago my Acer company notebook died.After couple of hours of utter desperation I took the big decision to switch to mac.When I was a teen-ager I was a great fan of Apple.I discovered Apple at the home of a schoolfellow of mine. Most of my friends tried to be invited to pretty schoolmates' home inventing implausible excuses.In my case it was the other way round: I was much more interested Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-58206126749108277622008-02-02T23:59:00.000+00:002008-02-03T00:03:25.681+00:00AccidenteSosteneva, fra l’altro, che le inopinate catastrofi non sono mai la conseguenza o l’effetto che dir si voglia d’un unico motivo, d’una causa al singolare: ma sono come un vortice, un punto di depressione ciclonica nella coscienza del mondo, verso cui hanno cospirato tutta una molteplicità di causali convergenti. Diceva anche nodo o groviglio, o garbuglio, o gnommero, che alla romana vuol dire Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-76744187518616389222007-12-29T15:10:00.000+00:002008-01-28T18:37:15.402+00:00Valutazione megaditta.Proviamo a mettere a frutto quello che ho imparato.Attualmente il valore delle azioni della megaditta è di circa 12.50 EUR.Il mercato ha dato il valore giusto a queste azioni?La mia valutazione è che le azioni sono leggermente sopravvalutate.Proviamo ad utilizzare il modello Discounted Cash Flow per calcolare il fair value.Nel 2006, secondo i miei calcoli, il Free Cash Flow (FCF) è stato di circaUnknownnoreply@blogger.com4tag:blogger.com,1999:blog-15287065.post-91431962238924603912007-07-30T14:22:00.000+01:002007-07-30T15:01:48.545+01:00MaverikI am reading Maverik by Ricardo Semler.Ricardo is the son of a successful Brazilian businessman, owner of Semco, company specialised in industrial mixers.When Ricardo took over the responsibility of the company from his father, he decided to foster a more participative and democratic form of corporate management, where important decisions where taken with the workers and not only by the top Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-15287065.post-90814693311040245862007-06-28T12:55:00.000+01:002007-06-28T13:03:19.295+01:00TesorettoCon un debito pubblico al 106.7% del PIL nel 2006 (103.9% nel 2004) ed un deficit di bilancio al 4.4% nel 2006 (3.0% nel 2002) [fonte Economics Intelligence Unit] la risposta di cosa farsene del tesoretto dovrebbe essere ovvia.Ma qui siamo troppo occupati a litigare tra guelfi e ghibellini.Ah Serva Italia, di dolore ostello, nave sanza nocchiere in gran tempesta, non donna di province, ma Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-15287065.post-12219921784541685992007-06-24T13:26:00.000+01:002007-06-24T13:30:02.323+01:00Un viaggio a MonacoSono andato a Monaco in Germania (mi sono svegliato alle 4.30 purtoppo).Arrivato in aeroporto a Monaco ho preso prima un treno poi un autobus, visto che adesso non vogliono più che prendiamo i taxi.Io non sapevo dove scendere allora ho chiesto all'autista. Purtroppo l'autista non parlava nè italiano, nè inglese.Era però molto simpatico e cercava veramente di aiutarmi. Abbiamo iniziato a Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-15287065.post-67089105852342791452007-06-20T09:46:00.000+01:002007-06-20T09:50:57.927+01:00Indian restaurants @LondonBombay Palace (Marble Arch)Masala Zone (Angel, Oxford Street)Quilion (St.James Park)Woodlands (Leicester Square)Khan's (Bayswater)La Porte Des Inde (MarbleArch)Palms of Goa (Tottenham court rd)Gopals (Soho)Kerala (Oxford Circus)Veeraswamy (Regent Street)Chowki (Picadilly Circus)Amaya India Bar & Grill (Motcomb Street) Govinda's (Soho) Sema (City) Gaylord's (Mortimer Street next to Oxford Circus)Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-15287065.post-55123472428733158332007-06-18T15:18:00.000+01:002007-06-18T15:20:55.322+01:00Mindmap di MDDCreata con freemindUnknownnoreply@blogger.com2tag:blogger.com,1999:blog-15287065.post-54987000430238535552007-06-08T15:30:00.000+01:002007-06-08T15:36:57.256+01:00Company VisionIl nostro successo è basato sul rispetto dell'individuo, sia che si tratti di un cliente o di un collaboratore. Noi trattiamo tutti con la dovuta attenzione perché crediamo che la nostra ricchezza stia nelle persone, nella loro umanità, nella loro creatività e nella loro professionalità.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-15287065.post-89150227326769161902007-05-30T10:18:00.000+01:002007-05-30T10:35:43.972+01:00ScapegoatsI would like to speak about René Girard.He is a French philosoper of Catholic formation.He has developed and interesting anthopological theory based on the critical analysis of the Bible.His main idea is the existence of "mimetic desire", namely his theory is that we tend to desire objects just because other people have them. In his opinion the trigger of desire is imitation or mimesys.The Unknownnoreply@blogger.com2