Marketing Management
- Best, R. Market-Based Management
- Ambler, T. Marketing and the bottom line: The new metrics of corporate wealth
- Kotler, P. Marketing management
Innovation
- Christensen, C. The innovator's dilemma
- Rogers, E. The diffusion of innovations
- Moore, G. Crossing the Chasmand Inside the Tornado
- Tellis, G. & Golder, P. Will and vision
Branding & Positioning
- Aaker, D. Building Strong Brands
- Ries, A. & Trout, J. Positioning: The Battle for Your Mind
- Ogilvy, D. Ogilvy on Advertising
Research
- Iacobucci, D. (Ed.) Kellogon Marketing
- Churchill, G. Marketing research
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