Tuesday, August 16, 2016

Marketing books

Here it is a list of marketing books:

Marketing Management
  • Best, R. Market-Based Management
  • Ambler, T. Marketing and the bottom line: The new metrics of corporate wealth
  • Kotler, P. Marketing management

  • Christensen, C. The innovator's dilemma
  • Rogers, E. The diffusion of innovations
  • Moore, G. Crossing the Chasmand Inside the Tornado
  • Tellis, G. & Golder, P. Will and vision

Branding & Positioning
  • Aaker, D. Building Strong Brands
  • Ries, A. & Trout, J. Positioning: The Battle for Your Mind
  • Ogilvy, D. Ogilvy on Advertising


  • Iacobucci, D. (Ed.) Kellogon Marketing
  • Churchill, G. Marketing research

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